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Friday, June 25, 2010

Maloof Money Cup: The Recap

Being in New York City is always a pretty awesome experience. When hosting a premier of South Africa, being able to speak your native language, as well as rubbing elbows with one wealthy, powerful, or just plain famous person after another, the experience is, well, even awesome-er.



First, a bit of explanation to questions I’m sure you are asking yourselves: What is a premier? What does any of this have to do with skateboarding? Who exactly were those famous people I mentioned seeing? And how did I factor into all of this?

A premier in South Africa is the equivalent of a governor to a state here in the United States. Hazel Jenkins is the premier of the Northern Cape in South Africa, and the reason for her being in New York City for the Maloof Money Cup, as mentioned in the previous blog, was to see how such an event would happen next year in South Africa and I was her host.

During the course of the weekend I was there, I was the premier’s “host”. I was responsible for taking her to interviews with CNN, FuelTV and other networks, making sure she enjoyed the local cuisine and was well hydrated, as well as chaperoning her around. Obviously, she did not come to New York by herself, and had twenty-two delegates with her.



As for the Money Cup itself, the occasion was exciting and full of energy. The reason we were all there was to donate the new skate park the Maloof brothers had built to the city, as well as to watch the professional and amateur skateboarding competitions, which had $10,000 and $100,000 rewards, respectfully. The park itself was also very interesting, since it features all sorts of iconic elements of skateboarding areas around New York. Of course, such an event brought out many celebrities, and not only did I get to meet some of the pro-skateboarders, I was also able to see big time Hollywood players, like Susan Sarandon.




The most important of the trip for me was being able connect with and speak Afikaans again with fellow countrymen and women and see how the new government in South Africa is progressing. I especially connected with Pat Seboko, the head of Department of Economic Development and Tourism in South Africa, and finding out that we had grown up not so far from one another. The entire event will truly put South Africa on the map, and encourage the world to take another look at my home country. The Maloof Money Cup will be held in South Africa in 2011, 2012, and 2013!

All in all, I was very grateful that Son Safaris was given such an incredible and wonderful opportunity by Limelight PR, and to be able to be around South Africans again. I am truly blessed!

Tuesday, June 1, 2010

New York, New York

So you thought the World Cup 2010 was the only sports event going down in South Africa. Well, I’m very excited to announce that this is not the case! Next year, Kimberly, South Africa will be hosting the world’s greatest skateboarding competition, the Maloof Money Cup.
The creators of the event, Joe & Gavin Maloof who own the NBA’s Sacramento Kings and the Palms Casino Resort, held a press conference over Skype with the premier of South Africa announcing the contest in May of this year from Durban, South Africa.

The Premier of the Northern Cape, Hazel Jenkins, who is probably the equivalent to being the ‘Governor of her Provence’will be arriving in New York City June 4, 2010 to celebrate this new launch. The Maloofs, are clients of Limelight PR in San Diego, California, I was invited by LimelightPR to host Premier Jenkins and her entourage during their stay in New York City from Friday, June 4th to Sunday June 6th.
What a great way to spend time with my fellow countrymen!

See http://maloofmoneycup.com for more details on the skateboarding tournament.

Also read the press release from South Africa
http://www.northerncape.gov.za/index.php?option=com_content&view=article&id=272:premier-ms-h-jenkins-to-lead-delegation-to-the-us&catid=43:pressreleases&Itemid=53

NYC here I come!!!!